FAQ
Straight answers about the assessment. Don’t see yours? Ask Kevin.
An in-depth online assessment of two sides of the same picture. One is you: how you think, make decisions, communicate, and operate, across fourteen areas. The other is your organization: its structure, the systems and tools it runs on, how well they’re integrated, and where work slows down or slips through the cracks. Your answers are read as a whole, and you get a full report and a plan made for you, ranked by priority and impact per dollar.
Right now, the people who run an organization: owners, operators, and executives of businesses, churches, ministries, and nonprofits. There’s no size requirement. A solo shop isn’t held to a fifty-person firm’s standard: what counts as good for each answer depends on your size, your sector, the work you do, and how the people you serve come to you.
Later releases are planned for the rest of the organization, fitted to each role: department heads and team leaders, and the people on their teams. Someone who leads a department makes different decisions, trains different people, and often works in different tools than the owner does. Finance and HR often run on different software, so each version will ask what fits the role.
$500, paid once, for your assessment and your full report. No subscription, and no sales to wait for. The published price is the same for everyone.
It’s in testing now, and we’re aiming to open in late 2026 or early 2027. Press “Get notified” at the bottom of this page and send the email it starts, and you’ll get an email the day the assessment opens.
It adapts to you as you go. It starts with a few questions about you and your organization. From there, questions and follow-ups that don’t apply to you are skipped, and some questions change their wording to fit: if you work alone, questions about staff are skipped, reworded, or given an answer for working alone. Counting the opening questions, there are about 250 at most. Over 200 are asked of everyone, and the rest appear only when they apply.
About four in five are plain multiple choice: pick the answer that fits, place yourself on a scale, or choose what you’d do in a realistic scenario. A few ask for a number. Fewer than twenty always ask you to write something, and close to thirty more ask you to say a little more, but only when your answer calls for it. Most of those want a few words, a short list, or a sentence or two, and some are optional.
That’s by design. Because most answers are choices, the system can score them by the same rules every time, rules built from Kevin’s method. It’s built to give you the read Kevin would give you, without Kevin working through every answer by hand.
Roughly 3–4 hours in all, with no deadline. It’s online and self-guided, with natural break points along the way, so you can step away whenever you like and come back when you’re fresh. You’ll answer most accurately when you’re rested.
It goes deeper on the questions, and it starts with you. In October 2026 we reviewed 13 published consultant and public-program assessments, from free mentoring to private workshops. Their introductory sessions ran about an hour or two, and the longest written questionnaire took about 45 minutes. Most didn’t look at the leader at all. This one is about 250 questions over 3–4 hours, and most of it is about you: how you take in information, decide, handle stress and risk, delegate, and communicate, across fourteen areas built on published research, read side by side with how your organization runs.
It’s also easier to be honest with. Survey research finds people tend to edit sensitive answers when an interviewer is present (Tourangeau and Yan, Psychological Bulletin, 2007). In a study that checked answers against university records, people reported sensitive facts more often, and more accurately, on the web than to an interviewer on the phone (Kreuter, Presser, and Tourangeau, Public Opinion Quarterly, 2008), and a Pew Research Center experiment found the same pattern on some questions, though not all (Pew, 2015). And many questions put you in realistic scenarios, so your report doesn’t rest on how you describe yourself alone.
There are no meetings to schedule: you answer when you’re rested, in as many sittings as you need. And it’s $500. The US consultant assessments and workshops we reviewed that publish a price cost $3,500 to $16,000.
What the room adds is real: a consultant sees and hears things firsthand and can follow up on the spot. That’s what Kevin’s on-site advising is for, and it starts with the assessment, so he walks in already knowing how you think and how your organization runs.
Most answers are scored automatically, by fixed rules built from Kevin’s method, and your written answers are read with the help of AI: Claude, made by Anthropic. Kevin has access to your answers, runs quality checks, and personally reviews some results.
On the assessment platform, your answers are encrypted in transit and at rest. There’s no account to create: a private link opens your assessment and nothing else, and the pages you answer on carry no trackers, ads, or outside scripts. Your answers are used only for your report, for any advising you ask for, and, with names and identifying details stripped out, to make the assessment better. They’re never sold.
Partly, and then some. Most of it is about you: fourteen areas of how you think, decide, communicate, and operate, each built on published research in psychology. The rest is about how your organization runs. And it doesn’t take your word for everything: many questions put you in realistic scenarios, and your choices there are compared with how you describe yourself. Where the two differ, that gap becomes part of your results.
Well-known personality and leadership assessments, like CliftonStrengths, DiSC, the Enneagram, and Kolbe, describe the person; their published descriptions don’t cover the organization. Business checkups look at the organization, usually in under half an hour. Of the assessments we reviewed in October 2026, we haven’t found another single one that does both and reads them together.
No. The assessment asks how you use AI today, and not using it at all is a fine answer. AI is one part of the picture, not a requirement, and if the answer to a problem isn’t AI, your report will say so.
No. No software company pays for a place in your plan, and every recommendation is made on fit alone. If we ever accept a referral fee, you’ll be told, you won’t pay a cent more because of it, and it won’t change what we recommend.
Tell us what it got wrong. We’ll review it with you and make it right, and if we can’t, you get your money back. The written terms will be posted before it opens.
It’s made for you to act on yourself. It ranks what to do first, names the tools that fit and what they cost, and shows how the pieces affect each other, so you can keep spotting what’s next on your own. If you’d like Kevin on-site to help put it in place, ask. Openings are rare right now, and he’ll tell you honestly whether the timing works.
They can, and they’ll get something useful from it, especially from the part about how they work. But it’s written for the person running the organization. Some questions assume you’re the owner or leader, and some ask about money, tools, and operations a team member may not know. If you’d rather not wait, that’s your call; just know it won’t work the way the team assessment will.
The team assessment is coming next, built to work with the leader’s: the people who do the work answer questions fitted to their role, so together your answers give a truer read on how your team works inside your organization.
“Get notified” opens an email to Kevin; press send, and you’ll get an email the day the assessment opens. The team assessment’s button works the same way, for its opening. Your address is used for what you asked and nothing else, and it’s never sold. The details are on the privacy page.
Get an email the day it opens.
The button opens an email to Kevin; just press send. Or write to kevin@1221advisors.com.